Designer
Turning difficult products into clear decisions since 2017.
Ishtiaq Shaheer · Bengaluru
I didn’t fit intoone box. So I builtmy own.
Designer by craft. Founder by choice. Author because some stories deserve to be shared. I build products, businesses and words around one belief: clarity helps people move.
Designer / Founder / AuthorFounder
Building Desisle, ProdxVerse and products I wanted to see exist.
Author
Writing the words I once needed to read in Don’t Quit Yet.
What connects it all
I build to make things clearer, braver and more useful.
The format changes. The intention doesn’t.
Products. Businesses. Words.Different forms. One intention.
Different forms, same intention: understand what matters, remove what gets in the way, and create something that helps people move.
Selected work
The screen is only the visible part.
Three stories about what was confusing, what I changed, and what became easier.
Read the story ↗01
Product design · Education and assessment
Three roles. One product. Zero room for confusion.
An exam-centre product had to work for centre heads, invigilators and students. The mistake would have been treating them as one user.
Read the story ↗02
Enterprise redesign · ITSM and data intelligence
The data was there. The clarity wasn’t.
A platform had plenty of information, yet decision-makers still struggled to understand what needed attention.
Read the story ↗03
UX modernisation · Healthcare
A legacy product people had learned to tolerate.
The product worked, but every task asked users to work around the interface. The redesign had to improve that without breaking years of business logic.
A short version of a long story
2017 — nowI kept following the questions. They kept making my world bigger.
I started as a designer who cared about every pixel. Then I began asking bigger questions. Why were users getting lost? Why did a good-looking product still need so much explaining? Why were founders building more when the real problem was still unclear? Those questions took me from UI to UX, from UX to product strategy, and from a job to building Desisle, ProdxVerse and products of my own.
Read the story behind the titles ↗Founder mode
I build the things I once wished existed.
Five ventures. One repeated idea: give people the clarity, structure and support to move.
01
Desisle
A design company for founders building serious SaaS and AI products.
↗02ProdxVerse
A place where designers learn how real product decisions are made.
↗03Worktogethr
A focused workspace for teams whose knowledge is scattered everywhere.
↗04Zenonext
Digital products, design and engineering built to move ambitious ideas forward.
↗05TechProductIndia
Technology and product stories, perspectives and resources from India.
↗
My first book
Some people don’t need advice. They need one page that stops them from giving up.
I did not write this because I had life figured out. I wrote it for the silent fighters. The people who look normal outside and are doing everything they can to stay together inside.
Read why I wrote it ↗Writing
Things I could not fit into a Figma file.
Notes on products, building, doubt and continuing.
01 · Personal note
Visit the writing room ↗I stopped calling myself just a designer.
Not because design became smaller. Because the questions I was solving became bigger.
Read note ↗02 · Product noteThe product was not too complex. The explanation was.
When a demo needs ten minutes of context before the value makes sense, the problem has already reached the interface.
Read note ↗03 · Founder noteComfortable is boring to me.
I have questioned that sentence many times. Usually while choosing the harder path again.
Read note ↗